Looking to "further challenge Apple and Google, it wanted a superstar podcaster, much as Howard Stern helped put satellite radio on the map in 2006," per the NYT report. The thinking: Already a juggernaut in music streaming, Spotify was looking for a catalyst to propel its platform to the next level.
According to the New York Times, the more than $200M contract at the streaming giant covered three and a half years of exclusivity, and despite recent backlash over vaccine misinformation, racism and other problematic themes, The Joe Rogan Experience still remains Spotify's biggest podcast in more than 90 countries. How much did Spotify (NYSE: SPOT) shell out for podcast star Joe Rogan? Reports first suggested the deal was valued at $100M, but it now appears to be worth at least double that.
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