If the service is too limiting, especially among its own devices, the chances of it being embraced and used on a regular basis by BlackBerry users is reduced. The introduction of VoIP calls to an older generation of BlackBerry devices might not sound very significant, but it’s important to note that because BBM is confined to BlackBerry handsets – unlike a service such as Skype or Viber – it’s vital that new features such as BBM Voice are supported by the entirety of its range.
Now, with the latest version of BBM, it’s easy for users to switch between a standard text-based message and a BBM voice call from within the app. In addition, BBM 7 also introduces in-app alerts for future updates, as well as BBID Synchronization, allowing the user to link their BBM profile, groups and contacts with their BlackBerry ID.
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